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How to Sell Advertising on Your Site

  (by )

If you have a popular website or blog, then you should consider selling advertising on your site.  There are loads of different ways you can enable people to promote their businesses and organisations on your site, including plugins and online marketplaces.

I’ve found two online marketplaces designed to help you find paying advertisers, as well as advertising plugins for Joomla, Drupal and WordPress.  Ad revenue can greatly increase the long term success of your website or blog by providing the extra income you need to pay for web hosting, staff members, web design elements, and any other expenses you may incur.

Online Marketplaces

If you’ve never sold advertising on your blog or website before, then you might want to use an online marketplace.  With online marketplaces like Advertiserbay and BuySellAds, they assist you with 2 of the most challenging aspects of selling ad space:  regularly billing advertisers and finding people who might want to promote their businesses on your site.  However, most online marketplaces will either charge you a fee for every advertising opportunity you list, or take a commission on every advertising opportunity you sell through them.

Advertiserbay

advertiserbay

In order to use Advertiserbay to find people who want to advertise on your website or blog, you need to apply for a publisher account.  Once your application has been approved, you can list an unlimited number of advertising opportunities in their marketplace for free.  However, Advertiserbay takes a 25% flat commission on all ads sold via their marketplace, so you should take this fee into consideration when deciding how much you want to charge people to promote their businesses on your site.  Most of the websites offering banner ad opportunities listed on Advertiserbay are asking for less than £99 a month, and the cost seems to be largely dependent on the website’s popularity and the banner’s size and placement.

BuySellAds

buysell

Like Advertiserbay, BuySellAds requires you to apply for an account before you can list advertising opportunities via their site for free, and they also take a 25% flat commission on all ads sold. The vast majority of website owners on BuySellAds are offering advertising space for $10-200 a month, but there are quite a few popular websites charging over $1,000 for 30 days. BuySellAds features asynchronous ad code: this helps prevent poor website performance generally associated with advertisements served from an ad network using Javascript. As a result, your site shouldn’t experience slow load times if you sell advertising space using BuySellAds.

Plugins

Using plugins instead of online marketplaces to sell or manage advertisements on your website or blog can save you quite a bit of cash, because you don’t have to the pay the commission and fees most online marketplaces charge.  However, most plugins won’t help you find advertisers or manage the billing side of selling advertising space, so you should definitely take these drawbacks into consideration before choosing to use a plugin over an online advertising marketplace.

WP125

wp125 free wordpress advertising plugin

This free WordPress plugin is designed to help you manage selling 125×125 pixel advertisements on your blog.  While this plugin doesn’t help you find people who want to promote their businesses on your blog, you don’t have to pay anyone a 25% commission every time someone buys ad space on your site. WP125 enables you to run an advertisement for a specific period of time–when the ad expires, it’s automatically replaced by a “Your Ad Here” image and a link to a page on your site with your pricing and statistical information.  This plugin enables you to place ads on your site without having to manually edit your WordPress theme, and it will tell you the number of clicks the advertisement received.

 Komoona Ads

komoona ads free joomla advertising extension

This free Joomla extension enables you to sell ad space on your website.  Like WP125, this extension doesn’t help you find advertisers, but it will save you the commission and fees you would otherwise have to pay to most online advertising marketplaces.  Komoona Ads lets you set the price and size of your available ad space, and advertisers can pay for their ads using PayPal.  Advertisers can either upload their banner or use Komoona to create their advertisement, and they can specify the URL they want the image to link to.  Through the extension’s admin area, you can specify the ad’s start and end dates, position, title, and the page or pages you want the banner to appear on.

Advertisement

advertisement free drupal module advertising module

This free Drupal module allows you to sell banner and text ads on your Drupal site.  The Advertisement module includes AD GeoIP, so you can configure ads to be shown only to visitors from selected areas.  This module also includes statistical reports and analysis to help you track the number of times an ad is clicked and by whom.  With this free Drupal module, you can set an ad to display for a certain period of time, and you can also set the banner or text link to expire after it has reached a particular number of clicks or views.

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9 Comments

  1. On February 14, 2012 at 11:17 am

    Car rental Shimla Manali Dharamshala said:

    This helping me in adding advertisement on my sites.

  2. On January 27, 2012 at 4:06 am

    Rooms101 said:

    Great info Cat. I wonder, for those of us that choose to use a plugin, how would we go about scouting out someone looking to buy space? Can using those two sites help find the partners, or does the system prevent you from going around them?

    Thanks again for the post.

    • On January 27, 2012 at 9:47 am

      Cat M. said:

      Hello,

      There are few ways you can find advertisers. Obviously, the easiest way is for advertisers to simply come across your site and purchase ad space using the plugins. If you want to be proactive, then you can identify companies that you think might be interested in advertising on your site, and then you can contact them directly to ask them if they’d like to buy ad space.

      As far as the marketplaces go, I’d imagine their terms and conditions prohibit people from using their services to find buyers and then going around them.

      All the best,
      Cat

  3. On January 25, 2012 at 10:38 am

    Armand said:

    Hi Cat! thanks for the information you have shared with us. I will definitely try to put some ads on my site. This is one way of gaining some extra income.

  4. On January 23, 2012 at 7:22 pm

    Choose at Home Blinds Wakefield said:

    I have used Amazon associates in the past and agencies such as Tradedoubler, however, the results have always been dissapointing due the very small return.

    I think I will concentrate on increasing the traffic to my site and then try the companies you suggest above.

    Thanks for the advice.

  5. On January 23, 2012 at 3:22 pm

    jessietaylor92 said:

    Hi Cat!
    Thank you for these information. I have not yet tried to have an ads in my site, but I’m also interested with it. For all we know it’s another additional income for me.

    • On March 3, 2012 at 1:12 am

      Mark Shutes said:

      We use Real Media to serve our ads. They’ve been OK for it. Selling ads is a tough game and you’ll really have to do your homework if you want to make some money!

  6. On January 23, 2012 at 6:32 am

    Sheryl said:

    Its really a great post..I will try to check some of these..Thanks for the great info..

  7. On January 19, 2012 at 6:11 pm

    Rob said:

    Great post.
    Will try a couple of those out.