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Options for Online Advertising

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Advertising is an invaluable way to grow your business, and there as so many options for you to consider and new terms for you to learn.  In order to help you choose the right online advertising strategy for your company, we will explain some of the concepts and methods you should be familiar with before starting an ad campaign.

Local vs. Global

Depending on the nature of your business, as well as the customers you want to target, you need to determine whether or not you want to reach a global or local audience and then choose the appropriate marketing methods.  If you don’t ship your products outside of the UK, or you offer your accounting services only to customers within your town, then spending money for an ad on a website designed for a global audience probably isn’t the best use of your marketing budget.

Remarketing

Have you every noticed how it seems like ads for certain products or companies seem to follow you around after you’ve visited an online store in your search for a particular item or service?  This effective tactic is called remarketing, and it’s a feature of Google Adwords designed to help businesses remind customers about their offerings as they browse other websites.

Social Media

Another great way to advertise your products is through social networking.  In addition to regularly posting new and engaging content on social media, you should also consider offering free samples of your products or services to people on social networks with lots of followers.  In exchange for sharing a review of your business with their friends on social media, all you have to do is offer these influential users a free trial of your items.

You can also pay for sponsored posts on social networks like Facebook, Instagram, and Twitter, which can help you showcase your services or products to your targeted audience in a new and interesting way.

How to Choose the Best Places to Advertise

In addition to using tools like Google Adwords and social media to reach potential customers, you can also purchase advertising space or sponsored posts on websites related to your company.  Using a service like BuySellAds is an easy way for you to connect with websites looking for advertisers, as well as manage payments and track impressions and clicks.

Billing Methods

A lot of advertising services will charge you based on impressions or clickthroughs.  An impression is every time a user is presented with your ad, while a clickthrough is every time someone actually clicks on your banner and visits your website.  With this type of billing, you have to regularly review your campaigns to determine how effective they are in actually getting your desired result, which in most cases is increased sales or revenue.  You also have to regularly tweak the audience your ads are being shown to in order to make sure you are targeting the people who are most likely to be in need of your products or services.

Other Advertising Methods

If you want to advertise your company without spending a lot of money, you can also look into developing content sharing and link building strategies.  For example, you can contact owners of websites related to your company and offer to post content about their business or a link to their site in exchange for a reciprocal link or post.  This is a great advertising option for companies that don’t have large marketing budgets to spend on Google Adwords.