A landing page is usually a one page website a user is directed to after clicking an online advertisement. Generally, a landing page contains a clear call to action, such as completing a contact form, subscribing to a newsletter, purchasing a product or service, signing up for a free trial of service, or downloading a document, application, or other file.
In order to help you create a landing page of your own, I’ve included some examples of live landing pages featuring different types of calls to action, as well as some free and premium templates you can customise to meet your needs.
The landing page for eVentures, a company which designs websites and marketing campaigns for online businesses, features a contact form which visitors can use to get more information about their services. In addition to the contact form, this landing page includes their latest tweets, an overview of the services they offer, and pricing information.
If you’re a service provider who’s looking for new clients, or you simply want a contact form to be the focus of your latest campaign, this type of landing page might be right for your needs.
The landing page for Noted, an application designed to help businesses and individuals create wikis, allows interested users to subscribe to updates and request invitations for alpha and beta testing. This landing page’s minimalist design ensures visitors notice and use the subscribe feature, helping to increase the likelihood of conversions.
If you’re a developer who’s looking for people to test your latest application, or you just want to increase the number people who subscribe to your monthly newsletter, then you might want to use this type of landing page.
The landing page for Batch, a free photo sharing iPhone app, has a simple design which encourages users to download the application from the App Store. In addition to the big blue call to action button, Batch’s landing page includes a link to a contact form, Twitter and Facebook links, and a fullscreen background.
If you use a third party to sell your products or services, then a simple landing page like this one should be suitable for your needs.
The landing page for The Garden Tweezer, a tool for caring for plants, includes an image and description of the product, as well as a Buy Now button which enables users to order the item. This landing page is very simple, but it provides all of the information most customers need to understand and order a product.
If you only sell one item, or there’s a particular product you want to spotlight, then you might want to try using a landing page like this one.
The landing page for Carbonite, an online storage provider, includes an overview of their service and a form users can complete to get a free 15 day trial. Plus, the landing page contains reviews from experts, statistics, pricing information, and a link people can use to order the service.
If you want to offer free trials of your service in hopes of getting paying users, then this type of landing page might be what you need.
This landing page template is perfect getting newsletter subscribers or giving away downloads, such as eBooks, templates, and icons. This template includes five colour skins for you to choose from, 2 different layouts (video or image lightbox), a comments section, a subscription form, and much more.
This free landing page template is great for getting a user’s email address to send them free files, such as a templates, icons, or videos. This template has a simple layout, a green and white colour scheme, and a place to showcase a video or image.
This landing page template is ideal for consultants our service providers who are looking for new clients, or people who want to increase their newsletter subscriber list. This template includes a contact form which opens in a modal window, keeping the design simple and uncluttered, as well as an optional Subscribe button.
This free landing page template includes a contact form, an Order button, a section for customer testimonials, a features section, and a place for product updates, making it a great template for selling digital or tangible products.
This landing page template is great for showcasing a product or service while enabling potential clients to make inquiries using the contact form. Plus, this template includes some cool jQuery effects, as well as a slideshow and lightbox, making it dynamic and user-friendly.
This free landing page template is perfect for offering free trials or selling a product or service. This template includes a sleek design, an image slider, a place to showcase your product or service’s top features, and even a section for customer testimonials.
This free landing page offers 3 colour schemes for you to choose from, an Order button, a Subscription form, and even a place to showcase your latest tweets, making this a great template for getting new subscribers or selling a product or service.
This landing page template is great for app developers because it includes three different themes for you to choose from: Android, Windows Phone, and iPhone. Plus, this template includes a contact form, a subscribe form, cool jQuery effects, and easy customisation.
This landing page template includes 2 layouts to choose from, as well as a splash intro option. You can use this template to find people to test your latest application, or you can use it to sell a product or service.