How to Choose the Best Domain Name for Your Website

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Creating a website for a new company or organisation is a fun and exciting process, but you have to decide on your site’s domain name before your content can go live.  Choosing the URL for a website can often be frustrating and time-consuming, but we have a few tips to help you find the perfect domain for your website.

Know Your Options

When choosing a domain name, you want your website’s URL to be as close to the name of your brand as possible.  In fact, if you haven’t already picked a name for your business or organisation, you should find out which domain names are available and then choose your brand’s name based on your website’s URL.  Thankfully, you can use our domain checker to quickly determine which domain names are still available, and there are tons of different TLDs (top level domains) for you to choose from, including traditional options like and .com and more distinctive choices like .photography and .media.

Keep it Short

You want to keep your domain name as short as possible, simply because it’s easier for people to remember one or two words.  The longer your website’s URL is, the more difficulty people will have finding your company or organisation online.

Avoid Abbreviations

Substituting numbers for words, such as 4 in place of for, seems like a great idea until your customers get confused about your website’s URL or you have to repeatedly explain the abbreviation to your potential clients.  If you need to abbreviate a word in order to get a domain name with a popular TLD like .com or .org, you may have to consider choosing a less popular extension, such as .company or .community.

Give it a Good Look

Separately, the words in your domain name might be benign, but seen together without any spaces in a browser, some combinations can actually form  inappropriate phrases.  To avoid a potentially embarrassing situation, take a moment to make sure a domain name can’t be interpreted as something offensive before completing the registration process.

Sound it Out

Similarly, the way a domain name looks on paper can be very different from how it sounds when you say it out loud.  Before clicking register, repeat your desired name out loud a few times to make sure it won’t turn heads for all the wrong reasons.

Know Your Audience

Unless your organization or company caters exclusively to people within a specific country, you should try to snag a .com or .org domain name instead of a or  However, if you’re solely targeting users within the UK, then a,, or .uk is a fantastic option.

Register a Few Extra Domains

While you may want a .com for your website, you should also consider registering a few other TLDs, simply to prevent future problems.  If you already own the most common iterations of your domain name, then you won’t have to worry about someone else intentionally or unintentionally confusing your customers with a similar URL.


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